3% Adobe Student Scholar Winner

Posters inspired by the message: The movement for diversity includes everyone, and requires everyone.

The 3% Test For Super Bowl 2018

Inspired by the Bechdel Test for Media, we developed a checklist to hold the advertising community to a higher standard when representing women in commercials.

The test translated seamlessly into a poll.

The Results

Only 4% of commercials passed this easy test.

3,000,000 impressions were made

3,000 votes Were Given

And The Test Was Mentioned by Digiday, The San Francisco Egoist, Girl Boss, Hustle, and Diet Madison Avenue.

Art Direction By  Bessie Change