7-ELEVEN X FORTNITE
Where Car scavenger hunt gets over 100k searching Fortnite for their fave 7-ELEVEN cars.
7 - ELEVEN x FORTNITE
“There Car”
Dentsu 360i Creative lab
THE INSIGHT
For years our 7-ELEVEN Insta followers have been
asking us one simple question…
THE IDEA
Leaning into the “WHERE CAR?! phenomenon, we teamed up with Fortnite to make a select few of the 7-ELEVEN cars, portal into the iconic multi-player game, for a good old-fashioned scavenger hunt!
Rollout Posts
Reving Up The Hunt With Hints and Prizes
Thanks For Visiting “THERE CAR” Island… To all 50k people who checked it out!