Wunderman Thompson

#FightTheBan

We partnered with Minority Veterans of America to fight the transgender military ban through 8 national protests, 2 Pride parades, and a kick@ss social media campaign.

Rally Posters For All Ranks

A Salute To Social

Leading up to 2019 Pride we created content that humanized the struggle, strength, and overall “bad-assery” of the trans and queer military community.

Here are some of our best performing posts

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I Love what we did!

How often do we get to do things that empower people? As a member of the LGBTQ+ community I am so proud we stood up for what is right.
We had over **400** shares, **20,000** impressions (keyhole.co), **news coverage**, and helped MVA get an **$800,000** grant to keep the fight going.

Art Direction By: Mike Costa, Melissa Pennington, Joanna Kammer, Michelle Gallup Strategy by: Andrew Escobedo