Spec Work
Strategy: Let's make Crocs the house shoe it’s supposed to be by pitting the brand against the exhaustingly inspirational wellness and fitness industry.
Insight: Let's face it, Crocs are ugly but they are comfy as heck, and they can help you get almost nothing done today!
GOOD O’LE PRINT
Some Soc.
AND THE EXPERIENTIAL
Crocs’ Clicker
Take your house shoes to the next level with the Crocs’ Clicker. Don’t miss a minute with easy tv pausing when you binge by simply slipping these bad boys on. After you’ve jostled to the front door for food delivery or a convo with the nosy neighbor, slip them off and the bingeing plays on.
Art Direction By: Joanna Kammer